When making plans, how do we know if we’ve set the right level of ambition for ourselves and our teams?
A helpful exercise is to “double it”.
Put together the best plan you can, and then ask yourself these types of questions: How might we double our impact? How might we double our speed to get there? How might we double our audience? How might we double our conviction that we’re doing the right thing?
If a “double” result feels doable, then the level of ambition probably wasn’t right in the first place. But if the “double” exercise encourages us to stretch ourselves a little further, it’s serving its purpose to help us find our limits.