In the relentless and single-minded pursuit of efficiency, there’s often little room left for magic.
This is because efficiency is easy to measure and easy to reward. So our teams, organisations, and incentives are structured around it.
Magic, on the other hand, is hard to measure, and is often born from a meandering, inefficient journey.
It’s not either/or or all-or-nothing, it’s just a reminder to create space where magic can happen, and not to get efficiency tunnel vision.