If you’ve lived in London, or ever asked a Londoner for a food recommendation, you will likely have heard about Dishoom.
Dishoom is a restaurant, an institution, a London culinary staple. Its decor, ambiance, and Bombay-inspired menu come together to make it justifiably one of London’s favourites.
One of Dishoom’s ten spots is right next to my office. When I head home from work, without fail there will be a massive line outside the restaurant. The wait is easily 1.5-2 hours.
I wouldn’t wait, but clearly the experience is good enough for hundreds of others to do it. I marvel at the brand strength, loyalty, and longevity of restaurants and companies like this.
Note: my personal Dishoom tip is to go for breakfast. Much quieter, and the breakfast menu is better!