One big lesson from the first ten years of my career is that it’s always worth doing the hard work to make things simple and easy for others to understand.
Firstlyly, most people don’t—or are unwilling—to do the work. So if you do, it’s an instant differentiator.
Secondly, although it’s a skill that can be acquired, the work will always take time. Many people don’t factor that into their plans. They don’t allow time for the second or third draft, and they don’t leave space for their subconscious to work.
Finally, people notice when you’ve worked hard to make it easy for them to understand. It leads to increased trust and confidence in you and your team, and is a habit that pays dividends over and over.