I’ve written before about how the London Underground is filled with advertisements for finance companies.
Investment apps. Crypto. Tax advice. Banks.
The thing that irks me about some of the riskier products advertised is the large print vs. fine print.
Large print: “Where your money works.”
Small print: “Your capital is at risk.”
When one message is 10x larger than the other, are we surprised what people end up focusing on?