There’s a great ad for dogfood on the Tube that leads with the line, “Taste-tested by humans. Made for dogs”.
They get it. It’s humans who buy the dogfood. And if it’s good enough for humans, it’s good enough for dogs.
Dan Cullum · ·
There’s a great ad for dogfood on the Tube that leads with the line, “Taste-tested by humans. Made for dogs”.
They get it. It’s humans who buy the dogfood. And if it’s good enough for humans, it’s good enough for dogs.
Dan Cullum · ·
A coffee shop open in my neighbourhood recently called Redemption Roasters. They are part of a chain of coffee shops that provide barista training for people in prison; helping them transition into to the workforce once they leave. It’s a great concept.
However, the Redemption Roasters in my neighbourhood barely survived a few months. There’s a lot of competition in the area, and despite their coffee being good, it felt like the space and their selection of food just didn’t quite fit with what other cafes were offering.
It’s a real shame because I think they deserved a better shot at it, especially given what they stand for.
Dan Cullum · ·
When I was a teenager, I loved the song ‘I Bet You Look Good on the Dancefloor’ by the Arctic Monkeys.
I was desperate to learn how to play it on the guitar and sing it at the same time. However, the strumming pattern on the guitar is completely at odds with the vocal melody. I couldn’t figure out how to do it.
I asked someone who could do it for advice, and they said to practise the guitar part until I could do it in my sleep. Only then try to add the vocal in.
It seemed obvious once he told me, but it never occurred to me before. When you invest on two fronts at the same time, progress can be hard. But dedicate the time to getting one thing right, to making it automatic, and the other part comes.
When I could play and sing the song at the same time, it felt like magic, like a secret code that I finally cracked. It was an awesome feeling.
Dan Cullum · ·
Maru knew for a long time she wanted to take up pottery as a hobby. And mid-last year we found her a class a short walk from home.
My default is to be proud of her for everything she does—she’s my wife and life partner after all. But she took to pottery like a duck to water. Her years of architecture, design, and art all translate so smoothly into this hobby.
My favourite piece of hers are these hugging spheres; inspired by a pottery studio called Claymen that we visited in India back in 2023.

Dan Cullum · ·
There’s a famous quote from Jeff Bezos that when the data and anecdotes disagree, the anecdotes are usually right.
The reason for this is usually due to measuring—and caring about—the wrong thing.
It’s hard to overstate the value of direct feedback from customers, users, and colleagues.
Dan Cullum · ·
Every year around this time, I realise the sun is setting a little bit later, and that the worst of the winter is behind us.
It’s a great feeling. One where I’m eagerly looking forward to the summer months ahead.
The cold winter makes us grateful for the summer.
Dan Cullum · ·
Whether it’s a promotion, a birthday, or new skill learned, make a point of celebrating.
Don’t move on too quickly to the next thing without soaking in the good that happened today.
Dan Cullum · ·
Chances are I’ve written about this before, but there’s a saying at work that’s been consistently useful: it’s not prioritisation until it hurts.
We can’t do everything. But to avoid the pain of prioritisation, we keep everything on our plates and it leads to pain in the long run.
It’s better to make the tough choice now.
Dan Cullum · ·
There’s a joke that doing the washing takes a couple hours, but putting away the clothes after drying takes 4-5 business days.
There’s an illusion of progress, but the job ain’t done until it’s done.
Dan Cullum · ·
There is a temptation to measure everything: metrics, progress, process, and performance.
Just because we can measure everything under the sun doesn’t mean we should.
At a certain point, too much measurement is crippling. It can tie teams in knots and overwhelm them with complexity.
Knowing when to stop measuring is a skill worth learning.
Dan Cullum · ·
When we know where we want to go, 95% of the new ideas, things, or opportunities that come across our plates are a distraction.
It takes immense discipline to get to the destination with a tonne of detours.
Dan Cullum · ·
Digital file formats theoretically don’t have a size restriction. However, today I learned that Adobe Acrobat sets the size limit for their PDFs to 15 million by 15 million inches. That’s over 145,000 square kilometres.
Here’s a photo of what the max PDF looks like superimposed over a map of Europe.
Good luck finding a printer.
Dan Cullum · ·
Crisp is a pizza restaurant in London that books out 2-3 months in advance. That sounded crazy to me, but today I tried them for the first time, and I wasn’t disappointed.
I had their hot honey pizza, which is their best seller making up more than 50% of their sales.
Long time readers know I’m a big fan of companies that focus on one thing, and do that one thing so damn well. That’s Crisp Pizza. And I’m here for it.
Dan Cullum · ·
Maru recently cut off 30cm of hair—almost 3 year’s worth of growth—to donate to the Little Princess Trust. They’re a charity that “provides free real hair wigs to children and young people up to the age of 24, who have lost their own hair through cancer treatment or other conditions”.
The reason why Maru waited til her hair was long enough to donate 30cms is the Little Princess Trust has a shortage of longer hair, and a surplus of shorter hair.
I’m really proud of her. It took multiple years and a lot of hair care to get here. And I hope her donation will make a child very happy.
Dan Cullum · ·
If you’ve lived in London, or ever asked a Londoner for a food recommendation, you will likely have heard about Dishoom.
Dishoom is a restaurant, an institution, a London culinary staple. Its decor, ambiance, and Bombay-inspired menu come together to make it justifiably one of London’s favourites.
One of Dishoom’s ten spots is right next to my office. When I head home from work, without fail there will be a massive line outside the restaurant. The wait is easily 1.5-2 hours.
I wouldn’t wait, but clearly the experience is good enough for hundreds of others to do it. I marvel at the brand strength, loyalty, and longevity of restaurants and companies like this.
Note: my personal Dishoom tip is to go for breakfast. Much quieter, and the breakfast menu is better!