As year end approaches, my team has been brainstorming about the products we’ll build next year.
Earlier this week, we had a session where the ideas proposed felt vague and flat.
A couple days later, we changed one thing: we added a constraint. We narrowed down the field of possibilities, and forced ourselves to think about a more specific problem.
The ideas came thick and fast, and the creativity in the room was infectious.
Constraints, rather than hindering, can often bring out the best in our teams.