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Generate a lot of ideas.

Consider each of them.

Play out how each of them could work until you reach their logical conclusion.

And don’t fear the bad ideas; they help pave the way for the good ones.

Not every draft needs to make it to a post.

The more we’re willing to leave a draft on the cutting room floor, the more drafts we’re willing to create, the greater chance we have of finding the message worth publishing.

It’s a game of numbers.

Make more drafts.

A friend invited me to a Zeca Pagodinho concert this evening. Pagodinho is a Brazilian samba legend. I was excited to go, even though I know very little about the genre.

The Barbican theatre was packed to the brim with Brazilian fans; many there to do more singing than listening. The icon, Zeca, knew this too. He shared the stage with his audience; providing the music but letting the crowd do much of the singing.

It’s a surreal feeling being in a room where you know none of the songs, but almost everybody else knows all of them.

It was a treat to watch the icon and the audience do their thing.

The Rugby World Cup has exited out of the pool stages.

The time for razzle-dazzle, fanciful play is over.

As we enter knockout finals, the game turns into a slow grind. Each team moving forward by inches, and being unwilling to give an inch in return.

It’s time for grit, willpower, and back-to-basics tactics.

We’re at the business end.

Ask 10 people for advice and their recommendations almost always end up being in conflict with each other.

Despite having good intentions, some advisors will be wrong.

Triangulating between the group, spotting patterns, discerning what is believable vs. not, and ultimately landing on our own point of view—that’s the work to be done.

We can crowdsource advice, but we can’t outsource the answer.

A good friend recently took me to an independent coffee shop, Kumquat Coffee, in LA.

After every shot of espresso, the barista would take a brush and clean the machine; ensuring no traces of old coffee grounds made it into the next one.

It was a small action, but one that speaks volumes. I’ve never seen a barista in other coffee shops do that—even in the specialty ones.

How we do anything is how we do everything. The small actions count and add up over time.

The unwritten lesson often gets lost.

The written lesson can be shared, can be digested, can be built upon, can be refined.

When we write down what we learn, and share those lessons generously, it starts compounding.

I respect the advisor who says to seek out another opinion.

I tread with caution around the advisor who offers a singular point of view as the only path forward.

Our world is nuanced. It’s messy. Most roads to good work are uncharted.

Seek the other opinion, and keep close those who tell you to do so.

Long time readers know I’m a big fan of Jacob Collier. My opinion, and my bet, is that he’ll go down in history as more than a generational talent. He’s breaking rules and creating music that no one has imagined or dreamed of before, and even the best musicians are stumped by how his creations work.

Okay, enough. What I’m here to say is his most recent single is an effortlessly delivered tapestry of intricate sound. It reminds me of the feeling of swimming in a calm, clear, crystal-blue bay. Tranquil on the surface, but filled with immense depth when you look below the surface.

Don’t listen to Little Blue whilst you’re doing something else. Pull out some headphones, and listen with intention. I’m sure it’ll move you too.

Maru shared this Baz Luhrmann song with me when I was 19; only a few months after we met.

It’s not so much a song as it is a collection of life advice in 5 minutes.

I find myself rewatching it every couple of years. The lessons keep getting more real as the years pass.

Ideas rarely arrive fully formed.

We can do the bulk of the work, but most of the time they require input from others to become their best.

Questioning, prompting, prodding, and challenging. All of it can serve to methodically test each assumption, and move us closer, or farther away, from belief in our initial hypothesis.

I spotted the below sign in an independent pasta restaurant earlier this evening.

It’s opinionated, tongue-in-cheek, and filled with personality.

The place really cares about making good pasta. They don’t just serve great dishes, they also coat the rest of the restaurant with the same attitude. I liked it!

Note: I needed to ask the waiter the meaning behind “pasta shapes will not be treated equally”. He told me it’s a comment on how each individual piece is handmade, so they’ll never be equal in size.

I came across this interesting NY Times article from 1922: 5-day, 40-hour work for Ford employees.

There was a time when the norm was to work for 6 days per week, 8 hours per day. However, the Ford Motor Company set a precedent for a 5-day working week, and others followed.

It got me thinking about whether a “giant” of today may make the same move for a 4-day working week.

I don’t think so, but I know anecdotally from people that work 4-days per week or compressed hours (40 hours in 4 days), that fewer days focuses them, and that more time with family over the weekend is cherished.

The email address that begins with dontreply@ speaks volumes.

It says we can talk to you, but you can’t talk to us.

It says we have something we need to tell you, but you get no say in the matter; no chance to reply.

It says our voice is more valuable than yours.

Companies with dontreply@ email addresses communicate a much deeper message than what’s in the email.

I’m gravitating toward reading opinion pieces rather than run-of-the-mill news articles.

So much of news journalism nowadays is syndicated from the major publications. The articles feel less thoughtful, perhaps spurred on by the transition to digital news and the prioritisation of volume over quality.

Opinion pieces on the other hand take a stance. They encourage debate. They are imbued with the style of the writer. The opinion piece puts itself in a position where it invites critique, and that pushes our collective thinking forward on a topic through both agreement and respectful disagreement.