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Liam Lawson promotion

Dan Cullum · Dec 21, 2024 ·

You’ve been gracious readers and haven’t protested at my infrequent, but decidedly niche, Formula 1 posts. However, every so often though there is reason to share something from the world of Formula 1, and today is one of those days.

Back in 2022 I went to my first ever Grand Prix at Silverstone. It was a magical experience in many ways, and one core memory was seeing my fellow countryman, Liam Lawson, racing in Formula 2; the junior series that “feeds” drivers into Formula 1.

Lawson was an unknown then. He was one of the many young talents hoping for a shot at one of the few slots at the pinnacle of motorsport.

I’ve followed his career over the past three years where his pathway to Formula 1 often looked like a long shot. But I’m thrilled that Lawson was recently announced as a full-time driver for 2025, and not only that, but he’s earned a seat at Red Bull Racing partnering with 4-time world champion, Max Verstappen. It’s a dream scenario for Lawson.

Lawson doesn’t come from money, not does he have a fan base that can rival other drivers (we come from a country of only 5 million people after all). So he’s there on merit. And sadly that means if he doesn’t perform, the risk of a swift exit is higher than other drivers who bring in a lot of sponsorship money.

However, he’s in a top seat and has a world of opportunity at his feet for 2025. I can’t wait for next year’s season to begin!

Consistency

Dan Cullum · Dec 20, 2024 ·

Keeping a garden alive and healthy requires consistent care and attention.

Planting flowers and picking fruit accounts for a small portion of time spent.

The rest is watering, pruning, weeding, fertilising, and monitoring.

To see flowers in bloom, or fruits on the tree, we need to do the other stuff consistently.

Surfing and wasted effort

Dan Cullum · Dec 19, 2024 ·

If you want to surf, you have to be willing to paddle. And when you’re green and inefficient, there’s a lot of paddling, especially to get “out the back” where the waves are just beginning to break.

But once you’re out there, it’s not the amount of paddling that determines if you catch a wave or not. It’s your positioning relative to where the waves are breaking.

We can’t out-paddle a wave, so if we try, it ends up being wasted effort. Our effort is better spent putting ourselves in exactly the right position where minimal energy needs to be expended to catch the wave.

The lesson is applicable beyond surfing too!

Daft punk and deliberate endings

Dan Cullum · Dec 18, 2024 ·

Three years ago, Daft Punk announced the end of their musical duo.

Enigmatic and icon as always, they announced it with this short 3-minute film.

Instead of just announcing the end of the band via a social media post (which is the easy thing to do) they chose a deliberate, thoughtful, and cinematic end. I respect that!

Slack in the system

Dan Cullum · Dec 17, 2024 ·

I’m with family for the holidays and I’m organising a few surfing and diving activities at the last minute.

I’ve received a number of replies from businesses that have space at short notice, and I realised that baked into their price is a certain “slack in the system”.

Having slack in the system feels costly at first, but having some slack provides customers with great flexibility. And if executed correctly can increase the margin per unit sold.

Senna

Dan Cullum · Dec 16, 2024 ·

Maru and I just finished the Netflix mini-series on the life of Ayrton Senna, one of the greats of Formula 1 whose life was cut short at the age of 34 in a tragic accident in 1994.

From a modest upbringing in Brazil with no way of funding a prolonged racing career in Europe, Senna’s journey from karting through to three-time Formula 1 world champion is equal parts inspiring and daring. He had to win it all on the way up to find sponsors and teams willing to take a bet on him at the next level.

In the photos and videos I’ve seen of Senna, his eyes communicate a unique maturity and focus, a quality that Gabriel Leone does an excellent job at portraying. It’s worth a watch for Leone’s performance alone.

Overall, the mini-series races by due to how much they pack into the six episodes. And it’s a great insight into the single-minded determination and commitment of one of the greats of the sport.

Numbers and Names

Dan Cullum · Dec 15, 2024 ·

I’m not a fan of Starbucks, but I am impressed with their commitment to calling every customer’s order by name.

It would’ve been much easier to implement a system with order numbers.

There is something about the effort calling of customers by name that makes the experience feel personal and premium. It’s a small action that has a positive impact on the way its customers view their brand.

Ebb and flow

Dan Cullum · Dec 14, 2024 ·

After persisting with this blog for five years, I’ve noticed my motivations to write go through an ebb and flow cycle.

Some months the words just fall on to the page without trying. It’s a joy to write and I feel there’s always some interesting topic just around the corner.

Most months I need to work and think and try, but the posts still feel natural and easy.

And some months it feels like a grind. It’s not that I dislike writing, but rather I feel there is a lack of inspiration and ideas. When I feel like this, I remind myself of the Patricia Ryan Madsen concept “There’s always something in the box”, and remember that the practise matters most when we don’t feel like it.

Dirt roads

Dan Cullum · Dec 13, 2024 ·

“Of all the paths you take in life, make sure a few of them are dirt.”—John Muir

I liked this quote from John Muir. A paved road is comfortable, easy, and smooth. But most of the adventure, and most of the mess, come from the dirt trails.

It doesn’t all have to be dirt, but there should be some!

Jacob Collier at the O2

Dan Cullum · Dec 12, 2024 ·

Long time readers will have seen some of my posts on musician Jacob Collier.

He is a grammy-winning musical genius that has won the respect of giants like Quincy Jones, Hans Zimmer, and Herbie Hancock.

Earlier this week I attended one of his concerts for the first time. It was at London’s O2 arena and it didn’t disappoint. Collier breaks all the traditional rules of music and somehow makes even the most odd chords sound beautiful in his arrangements.

A standout moment was when Chris Martin from Coldplay emerged and the pair sung the song ‘Fix You’. Collier has made it his thing to turn his whole audience into a choir, so 15,000 of us got to accompany the duo as they sung. Here is a great video of the moment.

If you ever get the chance to see Jacob Collier live, I couldn’t recommend it more!

Passport and credit card

Dan Cullum · Dec 11, 2024 ·

A friend once told me that you only need two things for a trip: your passport and a credit card. Even if you forget everything else, you can get by with those two things.

It’s a helpful reminder that in many other situations it’s likely that there’s only a few essentials that we can’t do without.

Inching towards the winter solstice

Dan Cullum · Dec 10, 2024 ·

It’s that time of year where it’s dark soon after 4pm and the days are their shortest.

Although we’re only ten days away from the winter solstice, each grey and wet day has me wishing winter was over.

But soon enough, as it does every year, we’ll notice how the days are getting longer and brighter, and we’ll welcome the summer and warmth.

I keep this in mind as we inch towards the winter solstice.

Efficiency and magic

Dan Cullum · Dec 9, 2024 ·

In the relentless and single-minded pursuit of efficiency, there’s often little room left for magic.

This is because efficiency is easy to measure and easy to reward. So our teams, organisations, and incentives are structured around it.

Magic, on the other hand, is hard to measure, and is often born from a meandering, inefficient journey.

It’s not either/or or all-or-nothing, it’s just a reminder to create space where magic can happen, and not to get efficiency tunnel vision.

San Francisco Sourdough

Dan Cullum · Dec 8, 2024 ·

Whenever I’m in San Francisco for work, I bring back a loaf or two of San Francisco Sourdough.

I get it from Boudin Bakery, which has used the same sourdough starter since 1849; likely making it one of the longest still-in-use starters in the world.

The best part is they have a shop at the airport where you can buy take-and-bake loaves. To finish them off they simply require 10-mins in the oven at home.

There’s something special, albeit irrational, about taking two loaves of sourdough across an ocean to have them baked, warm, and fresh in London. It’s a unique experience that always serves as a nice bookend to a trip.

Root bound

Dan Cullum · Dec 7, 2024 ·

Maru is the plant whisperer in our home. I take care of the terrariums because they’re infinitely harder to kill.

She keeps track of all our plants and knows when they’re root bound and need to be repotted. One way we can tell is the plants’ leaves start to go yellow because there is insufficient soil for the roots and the plant needs more moisture than our regular watering schedule provides.

Once repotted, our plants often go through a growth spurt and need less frequent waterings as they grow into their larger pots.

There’s a nice metaphor there about the pots we find ourselves in, and making judgment calls as to whether or not we need repotting.

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